About Us
More than events.
We're a lifestyle brand.
Your Best Life is an events and creative services company focused on wellness, lifestyle, and community-driven experiences.
Our Story
Your Best Life was born from a simple belief that everyone deserves experiences that leave them feeling energised, connected, and inspired. What began from a simple idea bringing people together has evolved into a creative events and brand platform that delivers for both audiences and partners - bridging a gap in the market between powerful brand storytelling and truly engaging live experiences.
We create meaningful, experience-led events for the public, while also working with brands to design, deliver, and amplify moments that truly resonate. From wellness and lifestyle events to large-scale activations, seasonal experiences, and national and international brand launches, our focus is always the same: creating spaces where people feel part of something.
Alongside our events, we offer a full suite of creative services, including PR, consulting, marketing, advertising, and social media content. With a highly engaged and growing online presence, we help brands connect with audiences in ways that are relevant, authentic, and impactful.
While we operate in a fast-moving digital world, we are firmly rooted in the belief that human connection is more valuable than ever. That thinking underpins everything we do - bringing together storytelling, real-life experiences, and a media-led approach to how brands connect and grow.
Based in Cork, Ireland, we partner with brands and organisations who share our belief in the power of experience - whether that's creating standout events, building communities, or shaping how people engage in a meaningful way.
What Sets Us Apart
Passion-Driven
Everything we do stems from a genuine love for creating experiences that uplift and inspire people.
Creative Energy
We bring fresh ideas, bold thinking, and relentless energy to every project - no cookie-cutter solutions.
Community First
We believe in the power of bringing people together. Every event, campaign, and project is built around connection.
Meet the Founders
Co-Founder
Paula Lenihan
With a career spanning national media, publishing, and live events, Paula is the former owner of RSVP Publications, which she successfully scaled and sold to Reach plc, where she remained as Editor-in-Chief for seven years. During that time she also served as editor of the Sunday Mirror. Her background includes radio and TV/video production, PR and creative services, giving her a highly developed understanding of storytelling across multiple platforms.
Paula holds a postgrad in Mindfulness-Based Practice and is currently undertaking a Master's degree in Mindfulness at University College Cork, further deepening her interest in wellbeing, connection, and personal development.
She co-founded Your Best Life with a clear purpose to create a space where people can connect, share experiences, and simply be part of something positive and supportive. She is focused on shaping experiences that feel relevant, engaging, and accessible, while fostering a genuine sense of community. Her approach centres on creating meaningful moments that resonate with a wide and diverse audience, delivering real impact in an inclusive and grounded way.
For Paula, living well is rooted in connection, spending time with family and friends, meeting new people, travelling, embracing new cultures, and continuing to grow in ways that feel natural and enjoyable.
Co-Founder
Grainne McDonald
Gráinne is a highly accomplished commercial and marketing leader, formerly Head of Advertising and Events at Reach PLC, where she worked across leading brands including RSVP, Mirror.ie, Dublin Live and Cork Beo. During her tenure, she spearheaded national events, seamlessly pivoting from in-person experiences to engaging online formats during lockdown, delivering strong results in both settings.
Prior to this, Gráinne was a Sales Manager with Clinique in Perth, where she led her team to multiple global commercial awards.
A Master's graduate in Marketing from University College Cork, Gráinne brings deep expertise in marketing, brand strategy, events, and community building, with a proven track record of delivering impactful campaigns. She approaches every brief with the same level of focus and ambition, with a clear belief that no client, regardless of budget, should receive anything less than full attention and creative execution.
Gráinne delivers standout events, bespoke activations, and brand launches. She co-founded Your Best Life to create a space where brands and audiences connect and build lasting loyalty, combining powerful storytelling with live experiences to drive brand growth.
Outside of work, she thrives on energy and momentum. Living her best life means staying motivated whether that's setting new goals in the gym, enjoying the outdoors, or spending time with family and friends.