Creative Services & Bespoke Events

Challenge: Codex Labs entered the Irish market with a strong product but no established presence, requiring trust-building and rapid development of brand awareness, credibility, and distribution channels.

Solution: YBL initiated a national launch event, convening press, influencers, and founder Barbara Paldus to establish early credibility and brand narrative. We then activated direct consumer engagement through Your Best Life events, reaching 1,200 attendees to drive product trials, sales, and real-time feedback - surfacing a key insight that demand extended beyond initial trial, with consumers seeking convenient, local access for repeat purchase.

Outcome: YBL built and demonstrated strong consumer demand through targeted activation, then converted it into retail opportunity by initiating and leading negotiations with Meaghers Pharmacy to secure a national pharmacy partnership. Codex Labs transitioned from market entry to a trusted skincare brand with scaled distribution across Ireland within two years.

Challenge: Breast Cancer Ireland plays a vital role in advancing awareness, research, and patient support in a country where approximately one in seven women will be diagnosed with breast cancer (with men also affected). While highly visible, the opportunity existed to deepen meaningful connection - engaging audiences in a more direct, personal, and impactful way beyond traditional digital channels.

Solution: YBL curated a considered integration of Breast Cancer Ireland into the Your Best Life experience across nine events, each bringing together hundreds of highly engaged women in a trusted, wellbeing-focused setting. The approach centred on three pillars: authentic storytelling through patient voices and research progress; informed engagement with dedicated stage moments to communicate key health messages; and meaningful dialogue in a live environment designed to foster openness and shared understanding.

Outcome: The partnership delivered sustained, high-quality engagement across all nine events, with attendees engaging directly with essential early-detection messaging and support. The consistent presence elevated Breast Cancer Ireland's position as a trusted, resonant voice within the Your Best Life community, while also contributing to critical fundraising efforts that support its ongoing work.

Challenge: Killarney Races partnered with YBL to reimagine Ladies Day as a defining moment on the Irish social calendar - an experience designed not just to attract attention, but to build anticipation, relevance, and lasting cultural impact.

Solution: Across a two-week takeover, YBL delivered a fully integrated strategy spanning consultancy, creative, content, and performance marketing. We secured Best Dressed judges James Patrice and Lisa Jordan (1M+ combined social following), produced premium social assets, influencer activations, custom brand templates, professional event photography, and event highlight and vox pop videos. Paid media was executed end-to-end across strategy, creative, copy, and optimisation, with national and regional media coverage secured across Newstalk, Radio Kerry, EVOKE, RSVP, VIP Magazine, Irish Examiner and more.

Outcome: Ladies Day was elevated into a high-profile event with strong audience engagement and visibility. Commercial performance grew +48%, content views reached 864.9K (+64.5%), content interactions +105%, link clicks +473.8%, and new followers +697% - strengthening the event's positioning as a must-attend moment on the Irish social calendar.